Top Tweets in Advertising for Smartphones and Tablets from March to April 8th.

Smartphones and tablets continue their mega penetration. Many of the links below show the frankly astonishing penetration of smartphones, with tablet penetration increasingly following suit. Of course that leads to the question where is the money? Advertising in its various forms has always been what powers the Internet and this has been expected to translate in the mobile world. And boy are there are a variety of methods to translate the advertising potential on smartphones and tablets. The humble  banner ad is being increasingly replaced by revenue drivers that focus around targeting, location, email campaigns, daily deals etc

It's interesting to note that audio streams according to Comscore's latest reports ( second link below)

show a far greater increase in audience than video so far. This is probably a function of the  bandwidth needed and bandwidth caps for subscribers.

Mobile monetization

1. Mobile Payments and Mobile Advertising Have a Promising Future Together http://huff.to/13HwVN9 

2. Stepping up to the challenge of mobile ad monetization - Mobile Marketer - Columns http://www.mobilemarketer.com/cms/opinion/columns/14925.html …

3. What Does That Second Screen Mean for Viewers and Advertisers? http://adweek.it/14HiHg6 

4. Why Mobile Ads Are The "Darlings" of Entertainment Brands -- http://ow.ly/jp7hy 

5. Why Mobile Advertising Should Soar This Year http://www.businessinsider.com/mobile-advertising-should-soar-this-year-2013-33 …

6. Mobile Ad Targeter Tapad Raises $6.5 Million, Valued at $140 Million http://dthin.gs/15vHmQy 

7. CHART: Mobile Ad Spending Share Worldwide, by Vertical - http://ow.ly/jDk45 

8. Consumers Racing Toward Big Retailer Mobile Coupons http://www.mobilemarketingwatch.com/consumers-racing-toward-big-retailer-mobile-coupons-30948/ …

9. Google Acts to Raise Mobile-Ad Prices - Yahoo! Finance http://finance.yahoo.com/news/google-acts-raise-mobile-ad-021900795.html …

Compare tablets with smartphones and TV :

A secondary differentiation is appearing as to where the value is between smartphones and tablets. Whereas smartphones appear to be more and more about Location, Location, Location ( if you have ever talked to a realtor you know what I am mis - quoting here :) ), tablets are all about the  CTR ( clicks basically) that they are able to deliver. I have emisspoused this as one of the reasons that second screen apps coordinated with traditional TV will be a significant differentiators to advertisers. TimeWarners study above further shows this trend and many of the articles below show the increasing rise of the tablet as an alternative TV media consumption channel.  I mean I am guilty of this in personal life, even with a big screen TV it has happened that while a number of family members are watching on the big screen someone will have an Ipad in the same room and watch something else!!

 
1. Devices Will Drive Social TV http://bit.ly/148uBz8 

2.. For Ad Clicks, Tablets Outperform Smartphones - eMarketer http://po.st/4jsiHC 

3. People watch movies on tablets, and I guess most of the movies are VOD. - eMarketer http://po.st/vDH5IB 

4. Tablets Are Eating Into Smartphones' Share Of Mobile Content Usage, While Android Remains In Lead Overall, http://techcrunch.com/2013/03/05/tablets-are-eating-into-smartphones-share-of-mobile-content-usage-while-android-remains-in-lead-overall-finds-jumptap/ …

5. BBC Study Confirms Tablets' Growing Role In TV Consumption, But Also That TV Remains Supreme http://tcrn.ch/YBG0Ui 

6.. Study: Mobile Video Ads That Include Social Media Buttons Drive 36% Higher Engagement - http://www.videonuze.com/article/study-mobile-video-ads-that-include-social-media-buttons-drive-36-higher-engagement …

Hispanics mobile media consumption

Finally this is just plain interesting. It may be that long form mobile video consumption will take off first in South America!! Not the US, Not Europe. No idea if this will truly pan out but the trend is just plain fascinating. 

1. Some key takeaways: "Hispanics consume more mobile media than the general population." Possibly driven by age and culture. For Hispanics social is mobile and mobile is social. #MMAweb

2. Latin America Becoming The Next Hot Spot for OTT and Streaming Media Services http://blog.streamingmedia.com/the_business_of_online_vi/2013/02/latin-america-to-become-the-next-major-region-for-streaming-media-services.html …