Saturday, October 20, 2012

Android Ice cream sandwich or higher now at 25% penetration!

The Android adoption curve of Ice cream sandwich (Version 4.0 and higher) continues at a fast pace. After a slow start it has been consistently been rising.At this point according to Android developer.com Ice Cream sandwich or higher is now deployed on greater than 25% of all Android devices. My personal forecast based on absolutely no data is that by next year we will cross 50% penetration and the slope will start tapering off.

Why am I focused on it? Well Android 4.0 ( aka Ice cream sandwich)is the first version to support Apple's HLS format. Why this is important for advertising I elaborated on in an earlier blog Apple HLS for Apple devices and now Android 4.0

 So I thought it was interesting to plot it month by month and see where we are headed. 
 ( BTW on a factual note I forgot to look up the number in September so the 21% is a guess but the 25% is from today's data and the curve seems about right
. Secondary note the 25.5% number includes a 1.8% of Jellybean adoption number).
 I also find it useful to actually look at the full data so here it is in all its glory 

Version Codename API Distribution
1.5Cupcake 30.1%
1.6Donut 40.4%
2.1Eclair 73.4%
2.2Froyo 812.9%
2.3 - 2.3.2 Gingerbread 90.3%
2.3.3 - 2.3.7 1055.5%
3.1 Honeycomb 120.4%
3.2 131.5%
4.0.3 - 4.0.4 Ice Cream Sandwich1523.7%
4.1 Jelly Bean161.8%

Data collected during a 14-day period ending on October 1, 2012


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