Top Tweets for Advertising on Tablets & Smartphones

Tablets and Advertising  

In the Multiscreen video advertising space the arrival and growing relevance of the tablet and its many forms of viewing are more and more apparent. The tablet can be used for :

• Directly viewing like a TV
• Directly viewing like a DVR or Netflix
• Companion device where it is providing information about what you are seeing on the TV

However monetization strategies using advertising have not yet taken root. The tablet is largely being treated as a web device. I am not convinced that this will remain this way. It may be that it will follow the smartphone path where advertising originally started as basically the same as internet advertising. Since then it's become fairly clear that the smartphone needs to be treated differently from an advertising perspective. Here is what has been happening in the tablet space in the last month.

1.  Understanding tablet use. http://j.mp/RsgIm6 ” this is a research paper
2.  By 2015, more than half of US internet users will use a tablet. http://ow.ly/eA6Oj 
3. Heavy Tablet Users Respond More Positively to Ads, Survey Shows IPad owners more receptive to ads than Android users http://www.adweek.com/news/technology/heavy-tablet-users-respond-more-positively-ads-survey-shows-141178#1
4. These Graphs Show How Tablet Ad Spending Will Crush Smartphones Over The Next Four Years
   http://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
5. What TV viewers are doing on their tablets [study](4.2012)  http://lostremote.com/what-tv-viewers-are-doing-on-their-tablets-study_b28325

SmartPhones and advertising

There is the continuing debate of Apple versus Android versus Windows versus Blackberry. In the smartphone market the large players remain Android and Apple with Android continuing to increase its market share on a worldwide basis. Mobile advertising revenue continues to rise even though there are questions about the accuracy of reporting as well as adapting internet advertising models to the mobile space. Here are ton of articles on the subject that have been recently released.

1.     BII REPORT: The Mobile Advertising Ecosystem Explained http://read.bi/RiAFMC 

2.     "U.S. mobile local advertising revenues will grow from $664 million in 2011 to $5.8 billion in 2016" http://fb.me/1LNZD36iP 

3.       iPhone Loyalty Is Waning - Are You Surprised? http://bit.ly/YKyWDh 

4.       Mary Meeker Gives Mid-Year Internet Trends Report: Android Adoption Ramping Up 6X Faster Than iPhone http://tcrn.ch/RFdk89 

5.     Sondergaard: By 2018, 70% of mobile workers will use a tablet or hybrid device that has tablet-like characteristics. http://www.computerworld.com/s/article/9232936/With_post_PC_era_comes_real_OS_competition 

6.     Nearly 1 in 4 computers sold last quarter were tablets http://dlvr.it/2RBMRp 

7.     Google has $8 billion in mobile revenue: is that good or bad? http://dlvr.it/2LMyGb 

8.     Google Admits Mobile Ads Are Causing 'Deceleration' In Revenue Growth http://read.bi/Tcv7n4 

9.     MOBILE ADVERTISING'S DARKEST SECRET: Here's The REAL Error Rate For 'Fat Finger' Clicks http://read.bi/RQTHte 

10.   Gartner predicts that Android and iOS will dominate smartphones, but Windows Phone will gain "substantial share:" http://zd.net/SshD9c 

11.   BII MOBILE INSIGHTS: iOS Continues To Dominate Mobile Ad Monetization  http://read.bi/RRs17E 

BII REPORT: How Content Is Being Consumed On Mobile Devices  http://read.bi/RsIp08