Sunday, January 27, 2013

Top Tweets for Advertising on Tablets and Smartphones


Smartphones and Tablets

The battle between Apple and Google Android continues with Samsung reigning as the top Android provider. Each month based on the latest new product that either of the camps launches that one surges. For December Apple was increasing in the US based on the Iphone. But as the rest of the links below show this is nowhere near done and the only thing that is certain is that there will be swings every month. The only downside is that I seriously need to look at the Iphone again. I cant for the life of me figure out why I and my family  need one already having
1.     Android GS 3 and Charge(ok I turned that off)
2.     Ipad 1 and Ipad 2
3.     Kindle Fire and original Kindle. (Ok this is not really Andorid but its based on it.)
4.     Ipod Touch and Ipods
From an advertising perspective the discussion is moving from which vendors and which video formats to which screen size and what experience.  
1. iPhone Overtakes Android in the U.S.; Android Extends Lead Abroadhttp://j.mp/V75fbq 
2. Smartphone wars: iOS apps bring in four times as much revenue as Android apps http://cnet.co/Qt6Vz4 
3. CHART: Android Has Room For Growth In Major European Markets https://intelligence.businessinsider.com/mobile-explodes-in-the-brics-2012-12 … 
4. Tablet wars: The iPad overwhelmingly dominates the market, but it lost more than 7% to Amazon recently http://cnet.co/VztLUl 
5. ComScore: iPhone up to 35 percent of US smartphone share in November, Android steady - http://engt.co/XoXIeY 
6. Samsung, Android Remain On Top In US Mobile, Apple Supplants LG As No2: comScore http://tcrn.ch/RuZ84f 
7. Kantar: iPhone 5 boosts Apple's US smartphone share to 53.3 percent, Android still tops in Europe - http://engt.co/UiSsH4 

MultScreenVideo:

The usage of non TV devices in conjunction with TV or in place of traditional TV devices is becoming more and more mainstream.
Companion viewing, that is watching tv  while a tablet or smartphone is in your lap is increasing and crossing demographic boundaries. Basically its not just the teens and early adopters any more that are watching tv with a tablet or smartphone in their lap.

1.     44% of 55-64 year olds use their tablets while watching TV, proving technology is no longer reserved for the young. http://ow.ly/fQNB0 
2.     Nielsen: 85 Percent Of Tablet And Smartphone Owners Use Devices As "Second Screen" Monthly, 40 Per... http://tcrn.ch/TI3698  
3.     Digital Divide of the Sexes? More female smartphone owners use their phones while watching TV than men. http://ow.ly/fQKHn 
4.     Why companion devices should -- and will -- replace the PC | ZDNet http://buff.ly/URr3rG 
5.      CPG Marketing Trends Multiscreen Consumption Becoming the Norm http://bit.ly/Wz4byl 
6.     Multiscreen offerings “increasing” in Europe and Asia - now reach 66% of #payTV subscribers in Western Europe - http://tvfutu.re/RGRGEq 

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