Top Tweets for Advertising on TV and Online

TV & TV Ads

Tv advertising that many people feel is pretty passé in the face of the Internet is not going away anytime soon. Many reports indicate that the spending on traditional tv is growing only marginally. However the tvb data shown below begs to differ and actually shows increased spending in multiple areas. As the wealth of advertising articles show  there is much that is happening in this space thank you very much!

   1.     Ad Spending First Half 2012 vs. 2011 Television ($000) http://www.tvb.org/trends/4705 

   2.     biakelsey.com/Research-and-Forecasts/Forecasts/ … excellent data about local/ tv/ internal ads.

   3.     Comcast to sell local advertising in AT&T U-verse TV homes http://www.fiercecable.com/story/comcast-sell-local-advertising-att-u-verse-tv-homes/2012-10-25 …

   4.     AT&T says it''ll expand U-verse to 33 million homes passed, and increase broadband speeds to 75 Mbps. http://www.fiercecable.com/story/att-expand-u-verse-33m-homes-increase-broadband-speeds-75-mbps/2012-11-07 …

   5.     In new era, operators scorn over-the-top services at their peril http://dlvr.it/2SsFvM 

   6.     TV now has web-like ad metrics–so why aren’t they being used? http://dlvr.it/2SsyFY 

   7.     Comcast’s Revenue Rises 3.8% as Local Ads Start to Return: http://nyti.ms/RhhOCa 

Interactive TV is the hoped for area that will mature in the traditional TV space. This was announced last year and the consumer electronics folks have adopted it in a big way. However it is still in the process of maturing as well as the hybrid of traditional of TV ads with Internet ads
   1. Yahoo and Samsung announce multi-year interactive TV partnership  http://engt.co/XfmkWx 
   2. Digital Drives US Local Ad Spending Growth - eMarketer http://po.st/Ch3sEc  

 Online Video /Online Ads

No surprise here. Online advertising continues to grow in leaps and bounds. Video advertising is a real growth segment in an area that is already growing at a rapid pace.

   1.     The State of Web Video Advertising - Business Insider http://flpbd.it/zAL1p 

   2.     Online Ads Hit New Record: $2.83 Billion a Month http://flpbd.it/uDXp7 

   3.     Internet Ad Revenues Rise to Historic $17 Billion in First Half 2012, Up 14% Over Half-Year 2011, According to IAB http://soc.li/K9GhUxO 

   4.     Look How Much Progress AOL Has Made In Its Bid To Quietly Destroy TV by http://read.bi/PU4xCp 

   5.     Weather.com  Got A 7000% Ad Boost During Hurricane Sandy http://read.bi/SnGHdW 

   6.      reelseo.com/connecting-consumers-content/ … ＂viewers viewing more video staying on sites means more revenue generation potential because more ads... being shown.＂

   7.     Asian Americans strong adopters of online video content streaming 72% more content than total population (2012, Nielsen, no link)

   8.     Open Mic - The future of TV Everywhere is here | Articles | CED Magazine - Communications, Engineering and Design http://flpbd.it/xccFk  

But still there are clearly a lot of things need to improve:

  1.      Retargeting & Rethinking the Click  http://blogs.imediaconnection.com/blog/2012/09/14/retargeting-rethinking-the-click/

   2.     Things The Online Ad Business Must Do NOW To Improve Its Credibility http://read.bi/SGfsMf 

Native advertising is the new new thing in this space and the industry is abuzz about it. However as native advertising is brand new questions do arise on how truly effective it is. As with any space this will settle down as the segment grows and becomes more mature and measureable.

1.     Native ads are the latest buzz, but do they actually work? New survey provides some consumer insight into the matter. http://adweek.it/TFzU2K